#Another word for reveal how to
Power Words reveal a few lessons about how to rock your email subject lines. So now that you’ve seen how Power Words can increase your open rate, let’s dig into the context that makes these words effective. We’ll share with you some of our other observations and advice, but let’s get into Power Words already: Personally, I think it’s important to make these distinctions if only to highlight that word order and, more importantly, context matters.Īs much as it would be lovely to string words together and see your open rates go up exponentially, there are no shortcuts to the ideal subject line. This is in part due to grammatical correctness: For example, a pronoun like “We” or present participle like “Introducing” would seldom feature at the end of a sentence. “Invitation”, or dates), others only provided a notable open % uplift at one end or the other of a subject line. While some words boosted a subject line’s success when they featured as either the first or last word (eg. So, what makes a Power Word?įirst, some quick notes about our word shortlist.
It’s cheesy, but we’ll call these high-performers our Power Words. This resulted in a sample of 3,941,735,015 recipients, from 360,872 campaigns and 11,207 lists.įrom this modest sample, we narrowed down the most frequently used words that featured at the beginning and end of subject lines, then compared the open rates between our two groups to determine which words performed better, that is, which words increased the chance of an email being opened. In order to have enough data to be significant, the list had to receive at least 10 campaigns over that period. We realized that in order to really understand the performance of certain words, we needed both a control group and a test group for comparison, being campaigns with words we had narrowed down for analysis.īoth the control and our test group made use of the same lists (minimum of 500 subscribers) between Januuntil March 31, 2014. In our initial study on subject line performance, we decided to look at how specific words influenced the open rates of campaigns overall. So we can certainly provide pointers on how certain words perform, as well as practical tips for writing subject lines. What works best for a particular piece of content in one industry, does not ensure the same responses with another.īut, if you look at the data, there are certain patterns that emerge.
While we’d love to say that we’ve found the “silver bullet” to getting people to open your email, our research indicates that, so far, there is no magical formula or golden combination of words that can guarantee an open. We pored through thousands of campaigns to shortlist 15 popular words – and find out what makes an effective subject line. With a million other emails jostling for your subscribers’ limited attention, it’s important that you make your subject line stand out – and get your email opened.
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